{"id":23987,"date":"2025-02-10T17:27:41","date_gmt":"2025-02-10T17:27:41","guid":{"rendered":"https:\/\/www.mindstask.com\/en\/?p=23987"},"modified":"2025-02-10T17:55:13","modified_gmt":"2025-02-10T17:55:13","slug":"how-pxm-helps-manage-the-complete-cycle-of-product-experience","status":"publish","type":"post","link":"https:\/\/www.mindstask.com\/en\/how-pxm-helps-manage-the-complete-cycle-of-product-experience\/","title":{"rendered":"How PXM Helps Manage the Complete Cycle of Product Experience"},"content":{"rendered":"
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The way customers experience your products isn\u2019t just about what you sell\u2014it\u2019s about how well you present, manage, and optimize your product content. According to <\/i>Salesforce<\/i><\/a>, 80% of customers say the experience a company provides is as important as its products and services<\/i>. In the digital-first economy, where buying decisions are made in seconds, you cannot ignore the seamless product experience across channels and platforms. Thus, Product Experience Management (PXM) is no longer optional\u2014it\u2019s essential.<\/p>\n

The End-to-End Journey of Product Content<\/h2>\n

Detailed and consistent product information is the number priority of brands to sell on digital channels. But, brands often struggle to gather, disseminate and optimize the product information customers need in a timely fashion. Traditionally, product content has been scattered across different systems, owned by different teams, and often treated as an afterthought.<\/p>\n

Where Does Product Data Live?<\/h2>\n

Your product data isn\u2019t confined to one system. It\u2019s spread across multiple sources, such as:<\/p>\n