Content Marketing
Cultivate Your Authentic Brand Voice with Great Content
Content Marketing Know More
Cultivate Your Authentic Brand Voice with Great Content
Lead generation and sales process has completely changed with digital marketing. Now prospects are smarter— they proactively explore options, seek peer recommendations, and then make informed decisions about your products or services. Every brand must realize that it is happening for real. Content marketing is one such practice that facilitates modern buyers to know, like, and trust your brand. Moreover, it’s a kind of branding. Content marketing puts your brand out front by providing the information-driven buying experience and positions you as the indispensable advisor before the eyes of buyers.
Get Discovered Faster: Every brand wants maximum coverage and reach of its offerings. They crave getting discovered easily and quickly by their buyers. Content marketing is an excellent enabler in capturing the interest of casual readers and nurturing them into buyers. It drives customer loyalty and brand evangelism. You can be as innovative as you want with content marketing to attract new prospects and retain your existing customers. No matter the size of your brand, it provides enormous opportunities to get noticed, increase the positive brand perception, and amplify your reach.
Generate More Revenue: Today, how you sell is more important than what you sell. You must inform first instead of pitching and selling your products or services. Content has an amazing, powerful, and persuasive effect when it comes to communicating your brand benefits and unique selling propositions. An education-forward content marketing approach gives you an edge over the traditional approach to influence new prospects and convert them into buyers. You can boost your sales and profitability; in fact, close more deals, reduce your marketing costs, and unlock new revenue streams. Consistent efforts in content marketing can yield long-term benefits to brands.
Our Content Marketing Services
Content Marketing Strategy
We, at Minds Task Technologies, enable you to create the right content marketing strategy as per your business objectives. Before embarking on a content initiative, we analyze your existing challenges and understand what you want to achieve. Our creative writers and marketing experts have years of experience in crafting an outcome-based content marketing strategy. Our focus is on building the right asset for your audience for a better brand experience rather than distributing content waywardly on various channels.
Content Creation Services
The content is the soul of content marketing. Minds Task Technologies offers SEO copywriting, website copywriting, blog and article writing, whitepapers and eBooks writing services. Our creative writers strengthen your creative muscles by applying data philosophy and leveraging the metaphysics of content. We ensure our content creation process covers all the questions you want to address, while focusing on buyers’ desires/expectations, and inspiring them with the right form and type of content that your brand provides.
Content Promotion and Optimization
We offer the best content promotion and optimization methods so that your content gets the maximum visibility across channels amongst the right audience. We continuously apply intelligent approaches to distributing and optimizing content to boost engagement rates. We focus on smart on-page optimization using the language the audience uses when searching and socializing. We promote and optimize content not just for ranking and traffic purposes but also for relevancy and inspiring buying interest in your prospects.
Content Marketing Measurement
Measurement is a critical part of the overall content marketing plan. We help you track everything in content marketing for measurement and better outcomes. We put in place the right measurement KPIs to know how quickly your content is accelerating the funnel or shortening the buying cycle. We track whether your leads are coming with the content marketing efforts, and buyers are much closer to purchasing your product. We also utilize content analytics to provide more credibility for budgeting and growth opportunities.
Our Content Marketing Services Packages
Basic
- 3 Content Assets Development
- Online Project Management Schedule
- Content Asset Outreach
- Suggest Content-Level Changes
- Performance Improvement 0f Specific Channels & Content Marketing Approaches
- Monthly Performance Report
- XXXXX
- XXXXX
- XXXXX
Professional
- 6 Content Assets Development
- Dedicated Content Marketing Expert
- Content Asset Outreach
- 1 Personalization Graphic
- Improve the Performance of Specific Channels & Content Marketing Approaches
- Develop a Multichannel Content Strategy
- Monitor Competitors' Website Changes
- Monthly Performance & Strategy Report
- XXXXX
Enterprise
- 10 Content Assets Development
- Dedicated Content Marketing Expert & Writer
- Content Asset Outreach
- 2 Personalization Graphic
- Improve the Performance of Specific Channels & Content Marketing Approaches
- Develop a Multichannel Content Strategy
- Monitor Competitors' Website Changes
- Content Analytics & Content Trends Monitoring to Identify Best Emerging Content Types
- Monthly Performance & Strategy Report
FAQ About Content Marketing Services
Content marketing is the strategic marketing practice that focuses on developing and distributing relevant, valuable, and consistent content to capture the interest and acquire a well-defined targeted audience. Content marketing aims to create awareness amongst buyers, help them make an informed decision, and influence them to take buying action. Content marketing has now become one of the integral parts of digital marketing. In fact, 90% of B2B organizations are using some form of content marketing.
Content marketing strategy is about utilizing the people, process, and technology to generate desirable results. It is getting more and more advanced, enabling content strategy leaders with much scope to grow and excel. A well-defined content strategy generally includes audience research, keyword research, copywriting, editing, and content planning skills, management of multiple vendors, agencies, budgets, projects, and teams, robust data analysis and management skills, in-depth understanding of platforms and content formats, coordination and collaboration across the organization/departments, and measurement and tracking.
Content marketing offers many business benefits to businesses of any size. It helps brands in lead generation, creating brand awareness, expanding the customer base, building communities, driving traffic, improving search engine visibility, scaling into new markets, increasing audience engagement, enhancing brand value, and boosting overall business growth. Brands leverage content marketing in a variety of ways to empower consumers and evoke emotional connections with them.
Content marketing is simply irreplaceable. You cannot replace it with another form of marketing. It fits nicely for any business needs in any scenario or demography and can cater to any type of audience. Content marketing programs work best when they are executed in a collaborative capacity. For example, you can accelerate your other marketing efforts like social media marketing with content marketing. You can enhance your offline marketing impact by integrating it with a content marketing strategy. Moreover, it works well with native advertising, product marketing, traditional marketing, social media, SEO, inbound marketing, public relations, influencer marketing, and more.
Content marketing objective is to build trust and familiarity with a brand’s targeted audiences. In business to business (B2B) space, it becomes more specific because decisions are often taken on different criteria. As compared to B2C, the target audience of B2B products and services works in a narrowly defined market. Decision-makers of the B2B industry are generally autonomous in researching purchases. So, the main difference is the audience, and based on audience selection; the whole content marketing strategy is drafted. If the B2B content marketing strategy is executed well, it can generate exciting results in a short time and at a comparatively reduced cost.
Many digital marketing agencies offer content marketing services. Different agencies offer content marketing services in different ways. Some offer it as a standalone; some often pair with search engine marketing (SEO) or PR. If you cannot execute it in-house, hiring the best-suited online marketing agency is the right option. These agencies will also help you in how you can add value through content marketing (if you are not sure), and what type of content you should produce to engage your audience.
There is no standard rule in calculating the content marketing cost or budget. According to industry standards, the cost of content marketing can generally range from $3,000-$40,000 per month, depending on your business size, goals, and resources. You can start it at a small scale and then expand it slowly and steadily as your business demands. If your competitor is not doing content marketing or they are executing it well, then you have a clear advantage with the right strategy in place.
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