Let’s be honest—many businesses have poured serious investment into tools like ERP systems and Adobe Commerce. And rightfully so. These platforms are incredibly powerful. ERPs keep your operations running efficiently, and Adobe Commerce offers a top-tier shopping experience. But when…
The way customers experience your products isn’t just about what you sell—it’s about how well you present, manage, and optimize your product content. According to Salesforce, 80% of customers say the experience a company provides is as important as its…
Today, personalized experience is no longer just a plan; it’s a necessity. Around 75% of eCommerce companies have a website personalization program. Stakeholders responsible for driving digital commerce initiatives must prioritize personalization to create relevant, individualized experiences catering to unidentifiable…
In today's rapidly evolving digital environment, eCommerce enterprises are traversing a complex landscape of customer interactions, competitive pressures, and constantly changing consumer preferences. To truly excel, brands require more than just a solid online presence. They need accurate and detailed…
In today's omnichannel world, the accuracy, timeliness, and optimization of your product data across all channels are crucial for digital success. Syndication, the process of distributing product information across various platforms, has become a standard feature in modern Product Information…
We can see today how customer behavior is changing. 86% of consumers will use at least 2 different channels (and 70% will use at least 3) when making a single purchase. As more customers shift towards multiple shopping channels, brands…
The e-commerce industry has undergone a remarkable transformation in recent years, reshaping how businesses and consumers engage in commerce. However, it is imperative to analyze the current state of e-commerce and explore how the landscape adapts to meet evolving customer…
Everytime, as the year-end approaches, retail and manufacturing brands face a double-edged sword. On one side, there's the promise of skyrocketing sales, both online and in brick-and-mortar stores. On the other hand, the challenge of managing the rising diversity of…
Mobile commerce is one of the hottest topics in the retail world today. And for a good reason - mobile devices are becoming increasingly powerful, and customers are using them more often to conduct research, look for price comparisons, and…
Consumers are increasingly interested in experiences rather than products. That's why experiential shopping, which offers unique opportunities for customers to interact with brands, is becoming popular. From food tours to fashion shows, there are many ways to create an engaging…